Peer Review #3: The Procrastireader
For this third and final peer review, I will be talking about the procrastireader, a site by and for book lovers. Let’s talk about it!
First off, the design is so on-point with the theme and is also supe eye-catching on top of that. The doodle-esque, colourful header fits perfectly with the theme of the content and tone of voice. In addition, the drop cap at the beginning of the posts just adds another pop and further incorporates the site into the book theme. As much as I love minimalist sites, I think when it comes to reviewing books and discussing them in unique ways, as this site does, it makes more sense to incorporate lots of colours and fun design additions, which the creator does really well!
I think the four diversified categories is a great way to keep readers hooked and the writer themselves interested in maintaining the site. While engaging in one common theme among posts, like this site does, can maintain a sense of consistency, I think when it comes to certain creators/authors, diversity is necessary.
By creating four distinct sections for weekly content, it is guaranteed that the creator will be able to continue to come up with interesting and fun content for the weekly readers, which is a very important aspect when it comes to the marketability of the website and blog.
Marketability – Audience Cultivation
To start off the conversation about marketability, it is important to acknowledge that book reviews and conversations about books is always a hot topic. For example, book clubs have always been really popular and by creating a blog that emulates aspects of book clubs without requiring actually participation from the reader this site is guaranteed to find an audience that wants to know about books, get recommendations, and have their opinions validated by another book-lover.
Coming from myself, as a kid I loved books and reading a lot, but as I’ve grown up, become more busy and began a degree that is centred around academic reading I find myself less and less interested in seeking out new books and finding the time/energy to read them. So, getting good recommendations that actually have background to the book and why it was good or bad is super interesting to me. Being told I should “read this” with no other context never works, so the way in which the procrastireader goes about detailing books and offering recommendations on the basis of mood (see this post), is a beneficial resource to many.
Marketability – Possible Outlets
One way to monetize a site like the procrastireader is promoting small authors and bookstores. For example, the post about small bookstores in the GVR could easily be monetized by offering some sort of exchange for giving the bookstores public platform on a book-lovers blog.
Similar to what one of this week’s course readings discussed (On Advertising by Tom Bleymaeir), being able to use affiliate links to books and gain revenue that way could be a very efficient way of monetizing the site. I think this is also a more genuine, authentic way to monetize a site, as I don’t see it as selling out as long as you disclose with the audience. If they were to buy a book with your free recommendation, you’re offering a service that was beneficial to them. Furthermore, helping promote small authors directly (in more of a sponsored post function, as discussed earlier on) is doing good for the creative community and would help expose small authors and books to a large audience that might not see them in the front of a big bookstore.
Overall, the creator of this site has done excellent work at building, designing and running the procrastireader. The blog has a lot of potential for continuation of content generation, audience cultivation, and monetization, as like myself, many people are looking for good books to read, especially right now.